Jovani's main focus as a company is to provide an amazing product that not only is affordable when compared to the quality, but also brings out the inner beauty of all women who wear these fabulous dresses. The unique styles and creative twists on the classics that Jovani is known for have made it a go-to designer for special occasions around the world. It is best known for making fashion-forward and classic designs that women and girls all over the world admire. With the growth of the eveningwear market, Jovani has also continued to grow their collection to beyond just evening dresses, and now has large collections that range from prom, mother of the bride, cocktail, pageant, and bridal. Because of the wide selection available, Jovani is not just a one-time shopping experience. Instead, Jovani continues to follow women through every major life experience. From bat mitzvahs, prom, nights out on the town, weddings, to galas, Jovani is a perfect choice for any woman.